Channel Excellence
By:"Axel Schultze"
Published on 2007-12-01 by Lulu.com
Channel Excellence reveals insights and provides guidance to leverage global partner networks. The author, Axel Schultze, has over 20 years experience in national and global channel development and built one of the largest high tech channels in the world. He describes 25 best practices based methodologies including channel strategies, partner recruitment, partner development, partner programs, channel sales & marketing and more. The author interviewed and worked with the most influential channel architects around the world and describes the most important stages in indirect sales to create a leading partner network. The author's provocative request: Don't confuse your sales model. Sell exclusively direct or exclusively indirect!
This Book was ranked 10 by Google Books for keyword zum-entscheiden-geboren-hirnforschung-fr-manager.
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