C20th Advertising
By:"Dave Saunders","Carlton Books"
Published on 2002-10-28 by Carlton Publishing Group
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Advertising today is certainly the most inescapable spectacle of all forms of modem mass communications: advertisements are channeled to us via newspapers and magazines, posters, cinema, television and the internet. It has been said that each of us will have encountered, on average, 150,000 different printed and visual commercials in our lifetime -- and most of them at least six times. Twentieth-Century Advertising looks at how the greatest campaigns of the twentieth century have come to occupy a unique cultural position in the economic, social, political and aesthetic spheres of everyday life.
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