The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
By:"Joseph Michelli"

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Published on 2006-10-05 by McGraw Hill Professional

WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's \

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