Bounded Rationality

Bounded Rationality
By:"Gerd Gigerenzer","Reinhard Selten"
Published on 2002 by MIT Press

How do people, animals, and institutions make decisions in a complex and uncertain world? Rational choice theory answers this question from the perspective of an omniscient and omnipotent superintelligence that decides by optimizing. In contrast, this book promotes the concept of the \

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